Matevž Štepec

Welcome to a page of a seasoned sommelier and wine expert (WSET). With a passion for uncovering the stories behind wine labels, I invite you to embark on a journey with me.

Through tailored tasting profiles and strategic counsel, I empower wine makers to unlock the full potential of their wines, ensuring that each bottle tells a compelling story of their passion and reflect unique terroir. 

Collaborating closely with retailers, I facilitate the discovery of hidden wine gems and undiscovered talents, enriching their portfolios with outstanding wines and amazing stories.

I specialize in curating unforgettable wine experiences in the picturesque settings of Ljubljana and Bled. From intimate tastings to immersive excursions through Slovenia's lush vineyards in Vipava Valley, each event is crafted to indulge the senses and ignite a deeper appreciation for the artistry of winemaking.

 In my contributions to the field of Nation branding, I specialize in positioning nation branding strategies in relation to public diplomacy. My research challenges the established perception of nation branding as being solely viewed as an economic dimension of public diplomacy by integrating cultural and political dimensions into the narrative. I explore how a country's cultural products and its unique niches contribute to a nation's image-building and the perception it holds in the eyes of the foreign public. Currently, my work delves into the role of wine as a niche cultural product, specifically examining how it can enhance Slovenia's image as an outstanding wine-producing country and contribute to positive perceptions among the foreign publics. 

Through my engagement at the Ministry for Foreign and European Affairs of the Republic of Slovenia and the Protocol of the Republic of Slovenia, I actively fostered my academic knowledge into practice and facilitated my lifelong desire to pursue a successful career in diplomacy. 

With a degree in International Relations, I've delved deep into the complexities of global affairs and diplomatic practices, contributing to the field of public diplomacy and negotiations through in-depth research and several scientific articles, most notably for prestigious publisher Peter Lang with the chapter in Giuseppe Tartini: Fundamental Questions, titled Giuseppe Tartini as a (Missed) Opportunity for Slovenia’s Cultural Diplomacy.